Printing in the digital age appears to be a topic of great disccusion, with some emphasizing its importance while other feel that printing is becoming a dying industry. However, at Strast Media we beleive that printing is still an important asset. Here at Strast Media, we believe that printing helps to enhance the vision of our clientele while also showcasing our work in its best light. Thus we want to elaborate on the importance of printing and understanding the process it takes to print!
The upside to the digital age in regards to printing, is that now, printing is fairly accesible and afforable for photographers and creatives of any level. But if you’re new to printing it can be a daunting endeavour to wrap your head around. Especially with the varying degrees of textures and colour boosting papers that can be accessed, it’s difficult to know where to start.
So let’s start with the basics, you have the perfect image completed edited and ready to print - but how do you know paper is going to best showcase your efforts? Will be something with a bit of texture? Or a paper that has a colour cast to it? The questions and options are endless! That’s why photoshop or any editing software with access to ICC profiles is a great way to experiment and start. For those that don’t know what ICC Pofiles are, they are a set of data that characterizes a colour input or output based industry standards and can be set by the user based on their needs. In short, ICC profiles allow for the user to digitally mimic an output for printing in order to get a closer picture to what the image will look like when it is printed.
With that in mind, a user can use ICC profiles to see what the potential outcome of their print will look like without having to spend money and time on paper and printing! However, at Strast Media we believe that this is a helpful step, it is always better to do test prints to get an accurate picture of what an image will look like.
The upside to this is that multiple stores like Henry’s and Vistek offer paper packages that allows you to experiment to see the physical differences that paper can have on your images . At the end of the day, printing helps to give your clientele a concrete example of what you’re capable of ,and helps to drive home your abilities as a creative! So be sure to try printing out and give your brand a better representation of your vision.